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Guide+ for Customer Relationship Management
If you don't have customers, you're out of business. That's a basic, simple fact. But did you also know that most experts estimate that it costs between three and ten times more to attract and sell a new customer than it costs to keep and sell more products and services to your existing customers? Competition is getting fiercer every day, no matter what industry you're in. That's why retaining customers and building customer loyalty by servicing and marketing to your customers better than your competitors can is critical to the ongoing success of your business. CRM Is The Answer Industry experts agree that the best path to customer retention is through careful customer relationship management (CRM). In today's increasingly information-driven eBusiness economy, however, customers are becoming "eCustomers" - with expectations based on Internet time. You need as much information as possible about your customers, right at your fingertips. Guide+® Is Your Key to CRM The problem is that in most companies all of the great information you've accumulated about your customers is scattered across a variety of different, incompatible systems. How do you bring all this critical information together in ways that will give your company a consistent and unified view of each customer every time you deal with that customer? Guide+.Net can rapidly deliver a CRM solution that lets you present a single, cohesive and all-encompassing view of your customer for your sales, service and marketing teams. It gives you both the tools to service your customers better and the agility to spot trends and react quickly to keep your customers happy and your business healthy. With Guide+.Net's sophisticated display capabilities, the information delivery screens can be expressly tailored to increase the productivity and effectiveness of each person in your organization who comes in contact with your most precious commodity - your customers. Guide+.Net harvests data from the many rich sources of customer information across your enterprise--customer files, sales automation packages, shipping and billing systems, accounts receivables records, customer service and call center systems, marketing automation application files, various databases, data warehouses, data marts, spreadsheets, reports, even over the Internet--virtually any electronic storage medium. Guide+.Net then takes all of this raw operational data and organizes it into meaningful information. Return to top of page Get the Scoop That Will Give You a Competitive Edge With Guide+.Net you can easily answer CRM questions like: Guide+.Net provides a wealth of options for gathering and presenting customer information. Pull data about all of your customers for a given period in time. Compare buying trends by season or geographical area. Determine profitability vs. sales volume for your customers - your biggest customer may not be your most profitable! Track purchase histories by product or type of customer to build accurate profiles for highly effective targeted marketing campaigns. The possibilities are endless. Easy to Use for Maximum Productivity Ease of use is vital for CRM application. Especially when dealing with customers, your information has to be accurate, up-to-date and easy to access and navigate through. Guide+.Net screens are so intuitive, they can typically be used by most anyone with little or no instruction. Guide+.Net will bring you closer to your customers. Fast. Let us show you how. Tell me more Return to top of page  Copyright © 2004, Cornus Corporation, Inc. - http://www.cornus.com 4100 Payne Road, Medford, Oregon 97504 - Phone: 541 535-7800 - Fax: 541 535-7600 info@cornus.com
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